INSIGHTS

Practical thinking on B2B ecommerce, integrations, data and automation.

• What trade customers actually need from B2B self-service
  The best B2B portal removes routine friction without trying to replace the sales relationship.
• The hidden cost of manual pricing in a large product catalogue
  Supplier updates, purchase cost, margin rules and customer tiers quickly become an operational system of their own.
• Why B2B ecommerce projects fail between the storefront and the ERP
  The expensive problems often live between systems: ownership, matching rules, retries, pricing logic and exceptions.